LWAYS
The Moment a Trailer Disappears, the Clock Starts Ticking
Trailers and unpowered assets are theft magnets. The moment a trailer is uncoupled from its tractor unit, it becomes invisible to dispatch. No active power supply. No tracking signal. No location data. Just silence.
A single stolen trailer loaded with cargo can cost KES 1.5 million or more. And the worst part? You often don't know it's gone until an inventory check flags a discrepancy or a customer complaint lands in your inbox. By then, the trailer is three counties away, or across a border.
Traditional GPS trackers don't solve this problem. They drain batteries in weeks when external power is unavailable. They fail in rain, dust, and extreme heat. They lose signal in remote zones. For East African fleet operators managing high-value unpowered assets, that's simply not good enough.
The ATP100 changes everything. Military-grade durability. Six-plus months of battery life. Global 4G LTE connectivity that works across borders. For logistics companies, construction firms, container depot operators, and equipment finance businesses, the ATP100 is both an insurance policy and a security system built into one compact, rugged device.
Why Unpowered Assets Are Your Biggest Blind Spot
Powered vehicles are easy to track. They have an onboard electrical supply, and a standard GPS tracker taps directly into it. Problem solved. But trailers, chassis, containers, agricultural machinery, and construction equipment don't work that way.
Once disconnected, they go dark. Thieves know this. They target unpowered assets precisely because operators have no visibility once the tractor drives away. A trailer left overnight at a transshipment point, a grader parked at a remote road construction site, a container sitting at a depot: all of these are prime targets.
The financial exposure is enormous. Combine the value of the asset itself with the cargo it carries, the insurance claims, the customer penalties, and the reputational damage. A single theft event can destabilize a mid-sized logistics operation. Across a fleet of 50 or 100 trailers, the cumulative risk is catastrophic.
Traditional battery-powered trackers address the power problem in theory. In practice, they fall short. Weak batteries that last weeks, not months. Fragile casings that crack under vibration or UV exposure. 2G-only connectivity that drops signal in remote or cross-border environments. The ATP100 was engineered specifically to eliminate every one of these failure points.
Introducing the ATP100: Built for the Harshest Conditions in East Africa
The ATP100 is a heavy-duty, long-term asset tracker designed for exactly the environments East African operators work in. Coastal salt spray in Mombasa. Highland cold in the Rift Valley. Dusty construction sites in Nairobi's periphery. Border crossing delays at Busia or Namanga. The ATP100 handles all of it without missing a beat.
Here is what makes it different from anything else on the market.
Six-Plus Months of Battery Life on a Single Charge
The ATP100 carries a massive internal battery engineered for long-term standby. In the field, across real East African deployments, operators are achieving six months or more between charges. That means less maintenance, fewer touchpoints, and continuous protection for assets that sit idle for weeks at a time.
The secret is intelligent sleep mode technology. When an asset is stationary, the ATP100 reduces its reporting frequency dramatically to conserve power. The moment the asset moves, it wakes up instantly and resumes full real-time reporting. You never miss an unauthorized movement, and you never burn battery on idle equipment.
IP67 Waterproof and Shock-Resistant Casing
IP67 certification means the ATP100 is fully dustproof and can be submerged in water up to one meter deep for 30 minutes. In practical terms: rain, road spray, river crossings, and high-pressure cleaning will not damage the device. The shock-resistant casing is built to survive the vibration of off-road terrain, the rough handling of loading yards, and the punishment of mining and construction environments.
This is military-grade durability. The ATP100 does not just survive harsh conditions. It is designed for them.
Global 4G LTE Cat M1 and NB2 with 2G Fallback
Connectivity is where many asset trackers fail East African operators. Remote zones, cross-border routes, and areas with patchy coverage expose the limits of 2G-only devices. The ATP100 operates on 4G LTE Cat M1 and NB2 networks, the latest low-power wide-area network standards optimized for IoT devices. These bands penetrate further, consume less power, and maintain connectivity in areas where standard 4G devices drop signal.
When 4G is unavailable, the ATP100 automatically falls back to 2G. Whether your trailer is parked in Eldoret, crossing into Uganda, or sitting at a remote depot in Garissa, the device stays connected and keeps reporting.
Real-Time Unauthorized Movement Alerts
The ATP100 does not just track location. It protects assets actively. Configure the device to send an instant alert the moment a stationary asset begins to move without authorization. That alert reaches your operations manager, your security team, or directly to your phone, within seconds of the movement starting.
Early detection is everything in asset theft. The faster you know, the faster you can respond. And with the ATP100, you know immediately.
Geofence Monitoring for Designated Zones
Draw a virtual boundary around a depot, yard, construction site, or customer location. The moment an asset crosses that boundary without authorization, you receive an alert. Geofence monitoring turns your entire asset estate into a protected perimeter. Any deviation from approved zones triggers an immediate notification, giving your team time to intercept before the asset leaves the region.
Complete Audit Trail for Insurance and Liability
Every movement, every stop, every alert is logged and timestamped. The ATP100 builds a comprehensive historical record of every asset's location and activity. When an incident occurs, that audit trail is your evidence. Insurance claims become straightforward. Liability disputes have clear, objective data behind them. And in the event of a recovery, law enforcement has an exact route to follow.
Case Study: Three Stolen Trailers Recovered in 48 Hours
A Nairobi-based logistics firm managing 60 trailers deployed the ATP100 across their entire fleet after experiencing two theft incidents in a single quarter. Three months into deployment, three trailers went missing from a Mombasa transshipment yard over a weekend.
The ATP100 triggered unauthorized movement alerts within minutes of the theft. The operations team had precise real-time coordinates for all three trailers. They shared the location data with the Kenya Police Service and their internal security team. All three trailers were recovered within 48 hours, two with cargo intact.
Without the ATP100, this firm would have discovered the theft on Monday morning. By then, recovery would have been near-impossible. The total value of assets and cargo at risk exceeded KES 8 million. The ATP100 devices paid for themselves in that single incident.
Who Needs the ATP100?
- Logistics companies with trailers and chassis: Protect unpowered assets across the Northern Corridor and beyond.
- Construction equipment rental firms: Know where every grader, excavator, and generator is at all times, regardless of site remoteness.
- Container depot operators: Monitor container movements in and out of designated yards with geofence alerts and full audit trails.
- Agricultural machinery owners: Track tractors, combine harvesters, and irrigation equipment across large farm operations.
- Equipment finance companies: Maintain visibility and control over financed assets throughout the loan lifecycle.
If you manage high-value unpowered assets across East Africa, the ATP100 is built for your operation. Pair it with our fleet management solutions to manage powered and unpowered assets from a single platform.
ATP100 and the Venus Platform: One Dashboard for Everything
The ATP100 integrates seamlessly with the Venus Platform, Trackalways Africa's proprietary fleet and asset management software. From a single dashboard, you can monitor all your powered vehicles alongside your unpowered trailers, containers, and equipment. Set geofences, configure alerts, pull historical reports, and share live location data with your security team, all in one place.
Venus gives you the full operational picture. No blind spots. No missing assets. No surprises.
Frequently Asked Questions
How long does the battery actually last in the field?
Under typical East African deployment conditions, with sleep mode enabled and standard reporting intervals, operators achieve six months or more on a single charge. High-frequency reporting will reduce this, but the device is optimized to extend battery life without sacrificing security.
Does it require external installation or can it be magnetic-mounted?
The ATP100 supports magnetic mounting, making deployment fast and tool-free. It can also be hard-mounted for more permanent installations on trailers and heavy equipment. Most operators deploy it in concealed locations to prevent tampering.
What is the GPS accuracy when stationary?
The ATP100 delivers GPS accuracy of approximately 2.5 meters CEP under open-sky conditions. In urban canyons or covered yards, accuracy may reduce slightly, but the device leverages assisted GPS and LTE positioning to maintain reliable location data even when satellite visibility is limited.
How does it communicate when parked in remote areas?
The ATP100 uses 4G LTE Cat M1 and NB2, which are low-power wide-area network bands with significantly better coverage penetration than standard 4G. In areas where these bands are unavailable, the device automatically falls back to 2G. This layered connectivity approach ensures the device stays online across remote routes and border zones.
Can it handle extreme temperatures, including coastal salt spray and highland cold?
Yes. The ATP100 is rated for operating temperatures from -20 degrees Celsius to +70 degrees Celsius. Its IP67 casing protects against salt spray, humidity, and rain. It is specifically designed for the climate range found across East Africa, from the humid Mombasa coast to the cold Kenyan highlands.
Is it compatible with existing fleet platforms?
The ATP100 integrates natively with the Venus Platform and supports standard telematics protocols for compatibility with third-party fleet management systems. Contact our team to confirm compatibility with your existing setup.
What are the subscription costs?
Subscription plans are tailored to fleet size and reporting frequency requirements. Contact Trackalways Africa at +254 116 257285 or visit our contact page for a custom quote based on your asset count and coverage needs.
How quickly can I deploy across 50 or more trailers?
With magnetic mounting and a simple activation process, a trained team can deploy the ATP100 across a fleet of 50 trailers in a single working day. Trackalways Africa provides full onboarding support, including device configuration, platform setup, and team training. We will have your entire fleet protected and visible before the end of the week.
Advanced Tracking. Zero Compromise.
The ATP100 is not just another GPS tracker. It is a purpose-built security system for the assets your business depends on. Months of battery life. Military-grade durability. Global connectivity. Instant alerts. A complete audit trail that protects you legally and financially.
For East African operators running trailers, containers, and heavy equipment across challenging terrain and long distances, the ATP100 is the standard. Explore our full range of advanced trackers to find the right fit for every asset class in your fleet.
Stop Losing Assets to Theft
Every day without proper asset tracking is a day your trailers, containers, and equipment are exposed. Theft is not a question of if. It is a question of when. And when it happens, the difference between recovery and total loss is the data you have in the first hour.
Deploy ATP100 across your trailer fleet today. Call Trackalways Africa at +254 116 257285 or visit trackalwaysafrica.com for a security consultation. Our team will assess your asset exposure and design a deployment plan that gets every trailer, container, and piece of equipment protected fast.
Your assets are too valuable to leave invisible. The ATP100 makes sure they never are.